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Phone On Fire: The Course

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Overview
Curriculum
  • 8 Sections
  • 34 Lessons
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Module 0 — Orientation (Week 1)
3 Lessons
  1. 0.1 Welcome: what you will have running in 8 weeks
  2. 0.2 Pick your model: agency, rank-and-rent, pay-per-lead or owner
  3. 0.3 Your Claude workspace: one Project per city and the prompt contract
Module 1 — Choose the market (Weeks 1–2)
5 Lessons
  1. 1.1 Niche economics: job value, lead value, urgency, compliance
  2. 1.2 Live run: niche portfolio with Prompt 1
  3. 1.3 Live run: scoring 12 cities with Prompt 2
  4. 1.4 The 10-day demand test: a $20–$40/day Search campaign
  5. 1.5 Calling three contractors before you build anything
Module 2 — Know the competition (Week 2)
3 Lessons
  1. 2.1 Organic teardown with Prompt 3A
  2. 2.2 Map-pack teardown and review targets with Prompt 3B
  3. 2.3 Writing the "page spec to win"
Module 3 — Keywords, sitemap and domain (Week 3)
4 Lessons
  1. 3.1 Collecting keywords from four sources
  2. 3.2 Live run: clustering to a sitemap with Prompt 4
  3. 3.3 Choosing and vetting a domain with Prompt 5
  4. 3.4 Registering, Cloudflare DNS, email and handles
Module 4 — Build on WordPress (Weeks 4–5)
6 Lessons
  1. 4.1 Hosting, install and the lean 8-plugin stack
  2. 4.2 Design system and homepage with Prompt 6A
  3. 4.3 The reusable service-page pattern (Prompt 6B + vault file)
  4. 4.4 Schema and technical SEO with Prompt 6C
  5. 4.5 Hitting Core Web Vitals on mobile
  6. 4.6 Writing pages that pass the uniqueness gate with Prompt 7
Module 5 — Own the map (Weeks 5–6)
5 Lessons
  1. 5.1 GBP eligibility: who owns the profile in each model
  2. 5.2 Profile setup and content pack with Prompt 8
  3. 5.3 A2P 10DLC registration and consent capture
  4. 5.4 The review sequence with Prompt 9
  5. 5.5 Citations and the NAP master record with Prompt 10
Module 6 — Capture and drive (Week 7)
4 Lessons
  1. 6.1 Call tracking: numbers, DNI and GBP setup
  2. 6.2 The lead webhook: Apps Script install and testing (Prompt 11)
  3. 6.3 Unit economics and the 90-day traffic plan with Prompt 12
  4. 6.4 Local Services Ads, Microsoft Ads and local links
Module 7 — Run the paid engine and launch (Week 8)
4 Lessons
  1. 7.1 Competitor ads teardown with Prompt 13A
  2. 7.2 Building the campaign and importing it with Google Ads Editor (Prompt 14A)
  3. 7.3 The weekly routine with Prompts 13B and 14B
  4. 7.4 Pre-launch QA, the 90-day scorecard and cloning to city #2

Build one live lead machine in one city in 8 weeks, step by step. Each module ends with a ship-it assignment: something live, not a quiz.

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