For agencies, lead-gen operators and contractors in US home services
Make the phone ring. Then make it never stop.
A 14-phase system for building local-service lead machines with Claude: pick the niche and city, build the WordPress site, win the map pack, track every call and run the ads that pay. Read it as a book, build it with us as a course, or have our team build it for you.
14 phases 19 production prompts 8 weeks to a live machine
The problem
The advice is everywhere. The operation isn’t.
Rented leads, shared leads
Marketplaces sell the same homeowner to several contractors. Whoever owns the lead flow owns the margin.
AI shortcuts that get suspended
Copy-paste city pages, fake reviews and virtual-office profiles work until Google looks. Then the listing is gone.
Clicks nobody can trace
Without call tracking and a cost-per-booked-job number, every ad dollar is a guess and every client call is a debate.
Schedule
Eight weeks. One city. Something live every week.
The ebook covers these 14 phases in writing. The course runs them in order, one module a week, and each module ends with a ship-it: a thing that is live, checked against a pass/fail list.
| Week | Module | What you ship |
|---|---|---|
| 1 | OrientationPick your model, set up your Claude workspace | Model chosen, Claude Project created, inputs block filled |
| 1–2 | Choose the marketNiche portfolio, city scoring, 10-day demand test | Niche portfolio scored; top city chosen with test-call data |
| 2 | Know the competitionOrganic and map-pack teardowns | Page spec plus map-pack targets |
| 3 | Keywords, sitemap, domainKeyword export to sitemap, then a vetted domain | Sitemap and negative keywords; domain on Cloudflare |
| 4–5 | Build on WordPressLean stack, schema, Core Web Vitals, unique city pages | Site live with 5 service pages and PageSpeed targets met; first 3 area pages |
| 5–6 | Own the mapGBP, A2P 10DLC, review engine, citations | GBP verified; 10DLC filed, reviews live; tier-1 citations |
| 7 | Capture and driveCall tracking, lead webhook, 90-day traffic plan | Lead path tested end to end, plus the traffic plan |
| 8 | Paid engine and launchCampaign build, weekly routine, QA, cloning to city #2 | Search campaign live; QA passed with a day-0 KPI baseline |
Method
Prompts written as contracts.
Every prompt states the role, the inputs, the method, the hard rules, the output format and a self-check. Claude flags what it can’t verify instead of inventing it, which is what keeps sites and profiles out of trouble.
<role> You are a local SEO market analyst. You make go/no-go calls on US cities using evidence you can link to, never visual impressions alone. </role> <rules> - Only list URLs you actually opened. Unopened = "not checked". - Never estimate review counts or volumes without labeling them "estimate". </rules> <self_check> Re-read every row: any URL not opened, any number without a source? Fix before answering. </self_check>
Estimate
Read it. Build it. Or have it built.
The ebook
$47
One-time · instant download
14-day refund
The course
$397
One-time · instant access · includes the ebook
30-day do-the-work guarantee
| Line item | Ebook · $47 | Course · $397 |
|---|---|---|
| The 14-phase system | Written, 58 pages | Written, plus 34 video lessons (about 9.5 hours) |
| 19 production prompts | Ready to paste | Each one run live on a real niche and city |
| WordPress build | Specs and prompts | Click-by-click, with the child theme and block pattern |
| Templates vault | Not included | Apps Script, Ads Editor CSVs, 15 sheets and SOPs |
| Ship-it assignments | Not included | 14, with pass/fail checklists |
| Live Q&A and community | Not included | Monthly, recorded |
| Updates | 2026 edition | Lifetime |
| Where you end up | You know the system | One live lead machine in one city |
Bought the ebook already? Its $47 comes off the course for 30 days after purchase. The code is in your download email.
Done for you
Our team builds and runs the lead machine for your business, or white-labeled for your client.
From
$4,900
Setup, plus monthly management. Ad spend is paid to Google directly.
Free 30-minute fit call
- Niche, city and competitor research, validated with a test campaign
- WordPress site designed, written and fact-checked
- Google Business Profile, review engine and citations set up
- Call tracking, lead alerts and a live KPI scorecard
- Google Ads and Local Services Ads built and managed weekly
- Monthly report and strategy call
Author
Before you buy
Questions
Do I need to know how to code?
No. Claude writes the code and the copy; the course shows you where everything goes. You do need to be comfortable in WordPress and Google Ads, or willing to learn them in the lessons.
Ebook or course: which should I pick?
Pick the ebook if you already build sites and run ads and want the system and prompts. Pick the course if you want to watch each step done, get the templates, and finish with a live machine in 8 weeks.
Who is Done For You for?
Contractors who want the leads without doing the work, and agencies that want the build white-labeled for a client. We start with a fit call; ad spend is paid directly to Google and is not included in the fee.
Does this work for rank-and-rent or lead-gen?
Yes, with one condition the book is strict about: the Google Business Profile belongs to the real contractor you work with. Every model is covered, including how ownership and disclosure work in each.
Is it only for the US?
The research, compliance and channels are written for US home services. The method transfers to other markets, but local rules for ads, profiles and SMS differ.
Do you guarantee rankings or leads?
No, and be wary of anyone who does. Results depend on your market, competition and execution. What we guarantee is the refund policy shown with each option.
Can I upgrade from the ebook later?
Yes. For 30 days after buying the ebook, its price comes off the course. The coupon arrives in your download email.
The phone is the product.
Start with the book, or build the whole machine with us.